V friendly staff, nice rooms, comfy bed and a good location. You get much more for your money than other hotels of the same price that I've tried. It might be a bit cheaper because it's near the bus station, so it's not an especially attractive street, but perfectly safe and busy and very handy for Times Square subway station which takes you to lots of different lines. Also it's just away from the most touristy street, so there are lots of reasonably-priced restaurants nearby. I'll definitely be going there again. There are nice touches like iced water filled with orange slices in the reception and they're happy to print boarding passes for you.