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“Superb Stay” 5 of 5 stars
Review of The Standard, East Village

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The Standard, East Village
4.0 of 5 Hotel   |   25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel) (East Village)   |  
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Ranked #176 of 463 Hotels in New York City
New York City, New York
2 reviews
7 helpful votes 7 helpful votes
“Superb Stay”
5 of 5 stars Reviewed November 17, 2013

After 2 very lackluster stays at their sister property on downtown L.A., my fiancé and I were a little worried about staying at another Standard property for a NYC business trip. But I had had great experiences at the Standard High Line and at this hotel when it was the Cooper Square several years ago. I sent an email to Matthew Thomas, the manager of the Standard East Village, and explained my concerns (noise, cramped rooms, etc.) and he confirmed that the staff would pull out all the stops to make it a great stay - and did exactly that.

The room was spacious (certainly for a NYC boutique hotel room) clean and altogether wonderful (and a note was left for us along with a bottle of wine and a - probably more expensive - bottle of mineral water). Now, this was obviously an upgraded room, but everything about the hotel itself, from the always smiling and helpful staff to the location to the lovely touch of offering free breakfast in the stunning penthouse to all guests while the lobby construction continues, was absolutely top notch.

I prefer to stay in boutique properties (Standard, Thompson, etc.) and the experience can vary wildly. The Standard in downtown L.A. is a flat-out party hotel, with cheap rooms for the club-kit set, which is mindset-matched in NYC by the Hotel Rivington, the Gansevoort and the Thompson LES. The Standard East Village is a magnificent alternative for people who fancy themselves young and hip, but are north of 35 and also need a quiet night's sleep in a clean, functional room. Highly recommended.

  • Stayed October 2013, traveled on business
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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630 reviews from our community

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Rating summary
  • Sleep Quality
    4.5 of 5 stars
  • Location
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    4 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (162)
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Oslo, Norway
Senior Contributor
33 reviews 33 reviews
27 hotel reviews
Reviews in 21 cities Reviews in 21 cities
24 helpful votes 24 helpful votes
4 of 5 stars Reviewed November 13, 2013

The East Village is a cool spot in busy New York and Cooper Square is just a block or two from Soho and Little Italy and Bleecker that will take you through the Village and up to Meatpacking and the high line.
The hotels entrance is in a old brick building and tiny and very different from The Meatpacking Standard. The hotel is a strange mix between premium business hotel and cool laid back east village boutique hotel feeling, but it works fine
Free wifi works perfect, the breakfast in the 21st floor is good and the view great. The rooms are fine and well equipped. The staff is super friendly
If you want to get away from the mainstream hotels of Manhattan try the East Village Standard, its a good choice

  • Stayed November 2013, traveled on business
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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Toronto, Canada
Reviewer
5 reviews 5 reviews
5 hotel reviews
Reviews in 5 cities Reviews in 5 cities
12 helpful votes 12 helpful votes
2 of 5 stars Reviewed November 11, 2013

What a shame! We just stayed at what was The Cooper Square Hotel in NYC recently bought by The Standard and renovated to well, I guess, their Standard, which unfortunately is not a very high one. The Cooper Square hotel really understood the groovy architectural building they were in and built their design in harmony. A beautiful lobby that was spacious and served as a perfect entrance to the hotel, has now been replaced by a claustrophobic narrow space with a boring reception desk right in front of you. Despite having small rooms, the hotel as it was before understood through design, how to make them feel light and airy, even cosy. The Standard? Well, they managed to make some of the dumbest design moves imaginable. Why would I want to climb high-up into my shower when I could walk in as I did before? Because they thought everyone needed a tub? Ok, but why a high tub that you have to risk your life to leap in and out of? And painting all the rooms a cool blue was somewhat soothing I suppose, but also felt sterile (not in a good way). Shoving the writing desk into a dark corner when it used to be near the window, now replaced with a closet? Why? How about the closet in a dark corner and leaving the desk where it was?! What a waste of money, time and energy. I'll give the hotel some time to iron-out their kinks (like the terrible room service, sure, ok, just opened, so who knows. Or losing one of our reservations, hey sh-- happens), but I can't forgive its truly bad design making it boring and sub-standard. Oh yeah, and the penthouse lounge playing loud music on our heads late at night wasn't welcome either. There just isn't a good reason to stay here when there are hundreds of hotels in NYC making better decisions.

Room Tip: if you must stay here, go with a deluxe king on the west side (east side have small windows making t...
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  • Stayed November 2013, traveled as a couple
    • 2 of 5 stars Value
    • 3 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 1 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 2 of 5 stars Service
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london uk
Senior Reviewer
9 reviews 9 reviews
5 hotel reviews
Reviews in 6 cities Reviews in 6 cities
9 helpful votes 9 helpful votes
4 of 5 stars Reviewed November 8, 2013

We arrived in NYC at 8.30pm, our driver from the airport took us to the Standard in the Meat packing district and as it was Halloween and the roads were gridlocked, it took us another hour to get across to the East Village! On arrival Joakim gave us a warm welcome and two free beers waiting for us at the bar for the inconvenience! We had a corner room on the 10th floor which did have a great view and the bed was super comfortable! Size wise the room was perfect for our stay. Staff were just great, all very cool and good looking, extremely helpful and knowledgable of the city. they gave us great recommendations for places to eat and good directions! We had a late check out of 1pm and they organised a big car with a flat fee back to JFK which is a must.

The garden was great for sitting in the sunshine with a blanket to keep the chill off and 2nd floor bar a good place to sit and read the papers! Location wise it is perfect for SoHo and nice and quiet staying in the East Village.

Would certainly recommend the hotel and we would love to stay there again!

Room Tip: Corner rooms are a must and the higher the better
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  • Stayed November 2013, traveled as a couple
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Los Angeles, California
Contributor
14 reviews 14 reviews
7 hotel reviews
Reviews in 8 cities Reviews in 8 cities
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed November 7, 2013

Stayed here for two nights on the 19th floor - views are impeccable, bed is super comfortable and the staff was friendly. My only complaint was that the bathroom didn't have a glass/cup for water but the views make up for that little oversight. Hope to stay here again on my next trip!

  • Stayed November 2013, traveled on business
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Paris, France
Contributor
14 reviews 14 reviews
8 hotel reviews
Reviews in 10 cities Reviews in 10 cities
23 helpful votes 23 helpful votes
4 of 5 stars Reviewed October 26, 2013

Standard East Village is a god experience. Choose a corner room on a high floor (above 15), preferably not facing Bowery.
breakfast on the Penthouse is absolutely unique with views north and south of Manahttan. The the ambiance is extremeliy cool.
Location is great : East 4 to 9 streets are great to wander. Avenue A, B are also good to experience as they are changing very quickly. Very closr to Soho but better to stay in east village.
Lots of good and not expensive places.
Rooms in the hotel are quite small so do not bring too much things.
All in all great experience in this hotel for people who already know and love New York.

Room Tip: corner room. High floor. Avoid king rooms. Avoid rooms facing Bowery.
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  • Stayed October 2013, traveled as a couple
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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Edmonton, Canada
Senior Contributor
22 reviews 22 reviews
14 hotel reviews
Reviews in 11 cities Reviews in 11 cities
37 helpful votes 37 helpful votes
4 of 5 stars Reviewed October 22, 2013

Stayed here for 5 days. I shared a twin room with a friend. We are both in our 40's. In terms of comparison, I tend to stay at hotels like the Fairmont chain in Canada.

I liked this hotel. I expected a small room and that is what we got, but we had sufficient room for the two of us (our room was bigger than the rooms with one bed). Check in was good, however for some reason the room was not ready by 3:00. This was slightly annoying as we wanted to get settled before heading off for the rest of the day. The hotel comped drinks and food while we waited so they made up for the inconvenience.

The staff, and many of the guests, are young. They are also enthusiastic and extremely helpful. I will say that I was steered wrong a couple of times by someone at the front desk, resulting in going to the wrong subway station to reach my intended destination - I would suggest some more training on popular tourist destinations would be in order there.

The hotel contacted me before our arrival to ask if there were any special requests. I asked for a room higher up with a view, and, having noted an earlier review where the writer complained of no bed side table, I asked for a table. Both requests were honoured. The view, especially from the penthouse, is amazing.

I like the location of this hotel. It is a quieter neighbourhood (well, compared to Times Square!). We were able to walk east one block and found a street full of good restaurants. It is very near NYU so most of the places cater to the student crowd. There are stops on two subway lines very close by. The staff will get you a cab if you prefer - cost me $17.00 to Broadway (including tip).

I would recommend this hotel and if I return to NYC will probably stay here again.

  • Stayed October 2013, traveled with friends
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about The Standard, East Village

Address: 25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel)
Phone Number:
Location: United States > New York > New York City > East Village , Manhattan , NoHo
Amenities:
Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites
Hotel Style:
#101 Business Hotel in New York City
#118 Luxury Hotel in New York City
#128 Family Hotel in New York City
#208 Romantic Hotel in New York City
Price Range (Based on Average Rates): $$$$
Hotel Class:4 star — The Standard, East Village 4*
Number of rooms: 145
Official Description (provided by the hotel):
The Cooper Square Hotel has recently been acquired by hotelier Andre Balazs to become the 5th addition to The Standard group of hotels in New York, Los Angeles and Miami. Located on the corner of East 5th Street and Bowery, the 21 story building offers 145 spacious rooms and suites with sweeping views of Manhattan, thoughtful comforts and stellar service in one of New York’s most exciting neighborhoods. The Standard, East Village provides a more intimate, residential alternative to The Standard on the High Line, on the West Side. ... more   less 
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Also Known As:
The Standard, East Village Hotel New York City
Hotel Cooper Square

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