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“If it ain't broke...” 2 of 5 stars
Review of The Standard, East Village

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The Standard, East Village
4.0 of 5 Hotel   |   25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel) (Manhattan)   |  
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Stay “4” Longer
Ranked #175 of 459 Hotels in New York City
Toronto, Canada
Reviewer
5 reviews 5 reviews
5 hotel reviews
Reviews in 5 cities Reviews in 5 cities
11 helpful votes 11 helpful votes
“If it ain't broke...”
2 of 5 stars Reviewed November 11, 2013

What a shame! We just stayed at what was The Cooper Square Hotel in NYC recently bought by The Standard and renovated to well, I guess, their Standard, which unfortunately is not a very high one. The Cooper Square hotel really understood the groovy architectural building they were in and built their design in harmony. A beautiful lobby that was spacious and served as a perfect entrance to the hotel, has now been replaced by a claustrophobic narrow space with a boring reception desk right in front of you. Despite having small rooms, the hotel as it was before understood through design, how to make them feel light and airy, even cosy. The Standard? Well, they managed to make some of the dumbest design moves imaginable. Why would I want to climb high-up into my shower when I could walk in as I did before? Because they thought everyone needed a tub? Ok, but why a high tub that you have to risk your life to leap in and out of? And painting all the rooms a cool blue was somewhat soothing I suppose, but also felt sterile (not in a good way). Shoving the writing desk into a dark corner when it used to be near the window, now replaced with a closet? Why? How about the closet in a dark corner and leaving the desk where it was?! What a waste of money, time and energy. I'll give the hotel some time to iron-out their kinks (like the terrible room service, sure, ok, just opened, so who knows. Or losing one of our reservations, hey sh-- happens), but I can't forgive its truly bad design making it boring and sub-standard. Oh yeah, and the penthouse lounge playing loud music on our heads late at night wasn't welcome either. There just isn't a good reason to stay here when there are hundreds of hotels in NYC making better decisions.

Room Tip: if you must stay here, go with a deluxe king on the west side (east side have small windows making t...
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  • Stayed November 2013, traveled as a couple
    • 2 of 5 stars Value
    • 3 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 1 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 2 of 5 stars Service
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589 reviews from our community

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Rating summary
  • Sleep Quality
    4.5 of 5 stars
  • Location
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (151)
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london uk
Senior Reviewer
9 reviews 9 reviews
5 hotel reviews
Reviews in 6 cities Reviews in 6 cities
9 helpful votes 9 helpful votes
4 of 5 stars Reviewed November 8, 2013

We arrived in NYC at 8.30pm, our driver from the airport took us to the Standard in the Meat packing district and as it was Halloween and the roads were gridlocked, it took us another hour to get across to the East Village! On arrival Joakim gave us a warm welcome and two free beers waiting for us at the bar for the inconvenience! We had a corner room on the 10th floor which did have a great view and the bed was super comfortable! Size wise the room was perfect for our stay. Staff were just great, all very cool and good looking, extremely helpful and knowledgable of the city. they gave us great recommendations for places to eat and good directions! We had a late check out of 1pm and they organised a big car with a flat fee back to JFK which is a must.

The garden was great for sitting in the sunshine with a blanket to keep the chill off and 2nd floor bar a good place to sit and read the papers! Location wise it is perfect for SoHo and nice and quiet staying in the East Village.

Would certainly recommend the hotel and we would love to stay there again!

Room Tip: Corner rooms are a must and the higher the better
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  • Stayed November 2013, traveled as a couple
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Los Angeles, California
Contributor
14 reviews 14 reviews
7 hotel reviews
Reviews in 8 cities Reviews in 8 cities
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed November 7, 2013

Stayed here for two nights on the 19th floor - views are impeccable, bed is super comfortable and the staff was friendly. My only complaint was that the bathroom didn't have a glass/cup for water but the views make up for that little oversight. Hope to stay here again on my next trip!

  • Stayed November 2013, traveled on business
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Paris, France
Senior Reviewer
10 reviews 10 reviews
6 hotel reviews
Reviews in 6 cities Reviews in 6 cities
16 helpful votes 16 helpful votes
4 of 5 stars Reviewed October 26, 2013

Standard East Village is a god experience. Choose a corner room on a high floor (above 15), preferably not facing Bowery.
breakfast on the Penthouse is absolutely unique with views north and south of Manahttan. The the ambiance is extremeliy cool.
Location is great : East 4 to 9 streets are great to wander. Avenue A, B are also good to experience as they are changing very quickly. Very closr to Soho but better to stay in east village.
Lots of good and not expensive places.
Rooms in the hotel are quite small so do not bring too much things.
All in all great experience in this hotel for people who already know and love New York.

Room Tip: corner room. High floor. Avoid king rooms. Avoid rooms facing Bowery.
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  • Stayed October 2013, traveled as a couple
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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Edmonton, Canada
Contributor
20 reviews 20 reviews
12 hotel reviews
Reviews in 11 cities Reviews in 11 cities
24 helpful votes 24 helpful votes
4 of 5 stars Reviewed October 22, 2013

Stayed here for 5 days. I shared a twin room with a friend. We are both in our 40's. In terms of comparison, I tend to stay at hotels like the Fairmont chain in Canada.

I liked this hotel. I expected a small room and that is what we got, but we had sufficient room for the two of us (our room was bigger than the rooms with one bed). Check in was good, however for some reason the room was not ready by 3:00. This was slightly annoying as we wanted to get settled before heading off for the rest of the day. The hotel comped drinks and food while we waited so they made up for the inconvenience.

The staff, and many of the guests, are young. They are also enthusiastic and extremely helpful. I will say that I was steered wrong a couple of times by someone at the front desk, resulting in going to the wrong subway station to reach my intended destination - I would suggest some more training on popular tourist destinations would be in order there.

The hotel contacted me before our arrival to ask if there were any special requests. I asked for a room higher up with a view, and, having noted an earlier review where the writer complained of no bed side table, I asked for a table. Both requests were honoured. The view, especially from the penthouse, is amazing.

I like the location of this hotel. It is a quieter neighbourhood (well, compared to Times Square!). We were able to walk east one block and found a street full of good restaurants. It is very near NYU so most of the places cater to the student crowd. There are stops on two subway lines very close by. The staff will get you a cab if you prefer - cost me $17.00 to Broadway (including tip).

I would recommend this hotel and if I return to NYC will probably stay here again.

  • Stayed October 2013, traveled with friends
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Boca Raton, Florida
Top Contributor
68 reviews 68 reviews
7 hotel reviews
Reviews in 11 cities Reviews in 11 cities
19 helpful votes 19 helpful votes
3 of 5 stars Reviewed October 14, 2013

First of all, you must understand that there are TWO Standard Hotels in lower Manhattan. If you tell a cab drive, ANY cab drive that you want to go to the Standard hotel, they will take you to the one over near the High Line, near the Hudson river in the meat packing district. You will notice that the building here does not look like the building you saw when you went searching for hotels and found the Standard Hotel at COOPER SQUARE!!!! Or, tell them it's the old Cooper Square Hotel.

We got dropped off, and ended up taking another $15 over the east in Cooper Square!

The lobby is under construction, but this is no problem in any way.

The rooms were a comfortable size compared to many other boutique hotels in New York which go for much higher prices. The bar on the second floor was very nice and you could sit inside our out. There is also a small lounge outside in the garden near the front desk.

One of the most outstanding features of this hotel is the free breakfast in the "penthouse." You can eat outside on the deck or inside if it is cold, rainy, or foggy as it was our first morning. The view of the city east, south and west is outstanding. Don't miss this!

I was there with my daughter visiting some colleges in NYC. If you have a child attending NYU, I can't think of a better place to say. It is a 10-minute walk over to Washington Square the center of NYU's campus.

I've stayed at far-nicer hotels for twice the price. I liked this place and would return again. The staff was great. It must be nice as for the money, there were many Europeans there buying with cheap US dollars.

Room Tip: Higher the better. Although there wasn't that much activity in Cooper Square.
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  • Stayed October 2013, traveled with family
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Denver, CO
Senior Contributor
21 reviews 21 reviews
11 hotel reviews
Reviews in 14 cities Reviews in 14 cities
27 helpful votes 27 helpful votes
4 of 5 stars Reviewed October 13, 2013

Stayed here for the second time in three months. Rooms are standard size for NYC. Views from the higher floors are excellent. Breakfast each morning at the penthouse is a wonderful way to see the city to start your day. Typically breakfast is fruit, bagels, muffins, yogurt, OJ and Coffee.

Bell Hops are very helpful getting taxis. Wireless is strong all over hotel.

Hotel is very modern, with windows floor to ceiling, and wall mounted TVs. Showers are large, bathroom is a little bit small. Rooms are great size for one person. Two people might be a tight as the only other place to sit is in an office chair.

  • Stayed October 2013, traveled on business
    • 3 of 5 stars Value
    • 3 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about The Standard, East Village

Address: 25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel)
Phone Number:
Location: United States > New York > New York City > Manhattan , NoHo
Amenities:
Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites
Hotel Style:
#95 Business Hotel in New York City
#108 Luxury Hotel in New York City
#136 Family Hotel in New York City
#202 Romantic Hotel in New York City
Price Range (Based on Average Rates): $$$
Hotel Class:4 star — The Standard, East Village 4*
Number of rooms: 145
Official Description (provided by the hotel):
The Cooper Square Hotel has recently been acquired by hotelier Andre Balazs to become the 5th addition to The Standard group of hotels in New York, Los Angeles and Miami. Located on the corner of East 5th Street and Bowery, the 21 story building offers 145 spacious rooms and suites with sweeping views of Manhattan, thoughtful comforts and stellar service in one of New York’s most exciting neighborhoods. The Standard, East Village provides a more intimate, residential alternative to The Standard on the High Line, on the West Side. ... more   less 
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Also Known As:
The Standard, East Village Hotel New York City
Hotel Cooper Square

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