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“The views will be what you remember” 4 of 5 stars
Review of The Standard, East Village

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The Standard, East Village
4.0 of 5 Hotel   |   25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel) (Manhattan)   |  
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Ranked #164 of 458 Hotels in New York City
Los Angeles, California
Senior Contributor
26 reviews 26 reviews
17 hotel reviews
Reviews in 13 cities Reviews in 13 cities
27 helpful votes 27 helpful votes
“The views will be what you remember”
4 of 5 stars Reviewed October 11, 2013

Eventually, the lobby renovations will be done, but for now, room access is a bit awkward and even finding the hotel entrance the first time can be tricky, but because the Standard is a mostly isolated tower in the neighborhood, the views from even the most basic rooms are notable.

During my mid-September visit, they were offering all guests complimentary breakfast on their top floor interior meeting/event space and open roof deck with 360 views of the city.

The room was small, but light filled during the day with floor to ceiling windows along the long wall. In fact, because of the angled exterior wall design, the room felt like a corner room despite not actually being on the corner of the building. The windows and views continued to the bathroom space, but at less than full height. Even the view from the shower was outstanding.

I had a problem with a malfunctioning cable box on my TV which was fixed after just a passing mention of it to a staff member at the bell desk on my way out for a short time out of the hotel. I also had some trouble getting to my room because of a crowd waiting to get to an event on the top floor. Despite those minor annoyances, the stay was pleasant.

I've already booked my next stay.

Room Tip: Ask for a high floor to avoid the remodeling noise at the lobby level.
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  • Stayed September 2013, traveled on business
    • 3 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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603 reviews from our community

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Rating summary
  • Location
    4.5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
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Twickenham
Top Contributor
54 reviews 54 reviews
21 hotel reviews
Reviews in 31 cities Reviews in 31 cities
26 helpful votes 26 helpful votes
4 of 5 stars Reviewed October 10, 2013

I stayed here for 8 nights while on business, so I didn't pay for the room. I think I preferred the room at the Mondrian although that was smaller. Good size bed and and bathroom is a good space with a very spacious walk in shower. No bed side tables, which is a bit odd. Good turn down service and they supplied free in room water. We stayed whilst the hotel was doing a reception area refurb so they included a free breakfast on the 21st floor, which has a fantastic view, they also did a pop up bar on the 21st floor once a week, again nice view but shame about the plastic glasses. The actual bar on the 2nd floor looked a bit bland and boring. Very polite and helpful staff and the garden area is nice to sit in for a coffee etc.. I heard normal book rate is $400 in which case this would be to expensive for my company.

Room Tip: Go high up as you can and west side so you can get a good view.
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  • Stayed October 2013, traveled on business
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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San Francisco, CA
Senior Contributor
21 reviews 21 reviews
21 hotel reviews
Reviews in 12 cities Reviews in 12 cities
57 helpful votes 57 helpful votes
3 of 5 stars Reviewed October 6, 2013

We've stayed at The Standard East Village twice during their renovation. While the location is excellent (we enjoyed walking to Washington Square Park, St. Mark's Place, and favorite restaurants on the Lower East Side), we found the service to be disappointing and inconsistent. Notably, after both stays, we noticed erroneous credit card charges although we had not used the minibar. Way too many back-and-forths were needed to resolve this. We've never heard of such discrepancies at the High Line or Los Angeles locations, so the fact that we had to dispute our bill on consecutive stays at the new East Village hotel was troubling. In contrast to the friendly doormen, the front desk employees we interacted with were cold and unresponsive. When we reported a loud party next door including a dozen non-hotel-guests, it took several calls before the situation was resolved. To make up for the lack of lobby and common spaces during the renovation, the hotel offered breakfast (complimentary) and happy hour (cash bar) in the penthouse. The 360-degree views from the wrap-around deck are stunning. While we hope to be able return to enjoy the views and prime location, the mediocre service prevents us from recommending The Standard East Village to colleagues traveling to New York.

  • Stayed July 2013, traveled as a couple
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 2 of 5 stars Service
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Nashville, Tennessee
Top Contributor
68 reviews 68 reviews
10 hotel reviews
Reviews in 25 cities Reviews in 25 cities
40 helpful votes 40 helpful votes
4 of 5 stars Reviewed October 3, 2013

I got in late and left early. The room, of course, was small - ie. boutique. Some parts were still under construction, but it gives guests an opportunity to have a continental breakfast in the penthouse. I was impressed by the bathroom, and the room in general. Hall was quiet, but as always the city hummed below, and sometimes crashed sometime between 2 and 4 in the am.
This is NYC and you will pay to play.

  • Stayed October 2013, traveled on business
    • 3 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Texas
Top Contributor
70 reviews 70 reviews
16 hotel reviews
Reviews in 22 cities Reviews in 22 cities
26 helpful votes 26 helpful votes
4 of 5 stars Reviewed September 25, 2013

Seeking a fun spot away from the touristy midtown, we found the Standard. It seemed to have been recently purchased and was still undergoing the lobby/restaurant renovations. Had we not seen the construction, we wouldn't have known! Noise was never an issue and the staff compensated for the "inconvenience". They accommodated us for an early check-in with ease, allowing us to explore the fantastic neighborhood. Room was tiny, but comfortable. Enjoyed the city view shower, great toiletries, and comfy bed and linens. Certainly not flashy, but very sleek! LOVED the bar - great vibe, bartenders and drinks. Would stay again in a heartbeat.

Room Tip: We enjoyed our 9th floor, north facing, corner room. Not as many windows as others it seemed, but y...
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  • Stayed December 2012, traveled as a couple
    • 3 of 5 stars Value
    • 4 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Melbourne, Australia
Senior Contributor
31 reviews 31 reviews
28 hotel reviews
Reviews in 26 cities Reviews in 26 cities
23 helpful votes 23 helpful votes
4 of 5 stars Reviewed September 19, 2013

New York isnt a cheap place to stay - and we ended up spending a bit more to stay 2 nights at The Standard. Its a very trendy hotel, with stylish staff and fittings , if a little on the 'safe' side.
Our room was only on the 4th floor so I was a little dissapointed for the money we were spending we didn't get a great view over the tops of the buildings. The windows let plenty of light in , and i was slightly worried at first people could see into our room from street level.
The room was larger then originally expected, with a very comfy soft bed.
Highlight was the bathtub , amazing to enjoy after a long day :) The huge monk robes were pretty funny !
Because of construction work currently happening the hotel is offering complimentary breakfast in the penthouse - this is a massive bonus as gives you fantastic views over the whole city. Gorgeous room, nice bagels! make use of this, if it wasnt included i would think the hotel was a little over priced for what you get.
Location of the hotel is pretty good :)

Room Tip: Be brash and ask for a high room
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  • Stayed September 2013, traveled as a couple
    • 3 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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Minneapolis, Minnesota
2 reviews
Reviews in 2 cities Reviews in 2 cities
4 of 5 stars Reviewed September 18, 2013

We stayed in a Corner King. The room was a bit small for the price and there was little room for luggage. We only stayed one night so it was fine. I wish the AC stayed on consistently instead of kicking on and off all night. View was nice from the 11th floor. The breakfast on the 21st floor was very nice and the view was spectacular! The staff was very nice. We were visiting our son who lives in the East Village so the location was perfect. That is what mattered most to us - finding a clean nice hotel close to his apt., so this hotel was very good for us.

  • Stayed September 2013, traveled as a couple
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about The Standard, East Village

Address: 25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel)
Phone Number:
Location: United States > New York > New York City > Manhattan , NoHo
Amenities:
Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites
Hotel Style:
#99 Business Hotel in New York City
#105 Luxury Hotel in New York City
#125 Family Hotel in New York City
#190 Romantic Hotel in New York City
Price Range (Based on Average Rates): $$$$
Hotel Class:4 star — The Standard, East Village 4*
Number of rooms: 145
Official Description (provided by the hotel):
The Cooper Square Hotel has recently been acquired by hotelier Andre Balazs to become the 5th addition to The Standard group of hotels in New York, Los Angeles and Miami. Located on the corner of East 5th Street and Bowery, the 21 story building offers 145 spacious rooms and suites with sweeping views of Manhattan, thoughtful comforts and stellar service in one of New York’s most exciting neighborhoods. The Standard, East Village provides a more intimate, residential alternative to The Standard on the High Line, on the West Side. ... more   less 
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Also Known As:
The Standard, East Village Hotel New York City
Hotel Cooper Square

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