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“Outstanding standard” 5 of 5 stars
Review of The Standard, East Village

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The Standard, East Village
4.0 of 5 Hotel   |   25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel) (Manhattan)   |  
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Ranked #175 of 459 Hotels in New York City
London
Top Contributor
70 reviews 70 reviews
44 hotel reviews
Reviews in 30 cities Reviews in 30 cities
75 helpful votes 75 helpful votes
“Outstanding standard”
5 of 5 stars Reviewed September 3, 2013

In the last 3 months I spend about 20 nights at the Standard in East Village. Yes, the rooms are small, but there are many pluses with this hotel that makes up for it:

1. Despite their small size, they have wall to wall and some floor to floor windows. Stay in a room above the 15th floor, and the view from your room beats any other in NY.
2. Rooms are smartly done, with all the minimalist amenities of a boutique hotel in the Village.
3. The staff is pretty nice and very welcoming
4. The view from the breakfast terrace is an attraction in itself. The breakfast is a rarity in NY, with very good fresh fruits, croissant, etc. It gets crowded during peak times, but still, step outside and you are floating above Manhattan.
5. The location: East Village, is as good as it gets in terms of Manhattan. The number of restaurants, varying from ultra-hip joints to soup&burger dinners, the mixture of people (very thin models, very homeless guys, very "normal" people like you and me) - this is such a contrast from the other more touristy areas of the city, all still a simple subway ride away, if you really want something from Times Square.

At the moment, the Standard is my second home, and I cannot recommend it enough.

Tips:

If you run, get off the hotel, turn right on 6th Street and go all the way. 6th ends on the east river park, where you can run all the way to brooklyn if you wish.

If you prefer a gym, they have a partnership with a big fancy gym across the road

Pretty simple to take the subway from / to the airport, if you want to save some cash. Check the MTA website, but you can take the F train from the 2nd Avenue station, change at Jay street for the A train going to JFK. About 40 minutes, instead of the 2 to 4 hours by car.

Room Tip: Rooms above the 15th floor will have views that pretty much make up for their smaller size.
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  • Stayed August 2013, traveled on business
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 4 of 5 stars Service
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589 reviews from our community

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Rating summary
  • Sleep Quality
    4.5 of 5 stars
  • Location
    4.5 of 5 stars
  • Rooms
    4 of 5 stars
  • Service
    4 of 5 stars
  • Value
    3.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (151)
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English first
Stockholm, Sweden
2 reviews
Reviews in 2 cities Reviews in 2 cities
2 of 5 stars Reviewed August 31, 2013

It is a good welcoming, but the room was quite small. But there was nothing to have your bag on, the bathroom and toilet were in different rooms. It was strange that there was somewhere to the towel in when showering / bathing? Then it was the batteries out of the safe, so that it did not work? I was 4 times and said to it, and they said it would be arranged, but not? Then there was the TV too low ... you could see it? So it was trendy but their interior designer was super bad!

  • Stayed May 2013, traveled on business
    • 3 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 1 of 5 stars Rooms
    • 3 of 5 stars Cleanliness
    • 2 of 5 stars Service
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London, United Kingdom
Senior Contributor
41 reviews 41 reviews
8 hotel reviews
Reviews in 15 cities Reviews in 15 cities
13 helpful votes 13 helpful votes
4 of 5 stars Reviewed August 29, 2013

Stayed there with 3 other friends. Ask for the rooms on the upper floors since they have nice views either on the Empire state building / Brooklyn bridge or on the financial district with views over the One world trade Center tower.
As they were still working on the official launch the breakfast was complimentary. Having said that there are man breakfast and brunch options in the East Village if you avoid St Marks Place - i.e the start of the St Marks is so tourist cheap! - and I would highly recommend CAFE ORLIN for their savoury brunch!
The staff were fab and very accommodating since we asked to change room for one my friend who was on the 5th floor with no view to the 19th floor and they did not charge extra. It is also VERY QUIET on the high floors compared with other areas of Manhattan.
Price wise well it is NYC and you cannot get a decent room for less than $ 300.
One downside : rooms are small BUT Clean and with nice furniture. Try it as we stayed 4 days and were all happy.
they have an agreement with a gym across the road and guests use it for nothing!

  • Stayed August 2013, traveled with friends
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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1 review
3 of 5 stars Reviewed August 25, 2013 via mobile

I like the hotel overall but I was assured that the penhouse would be open to all due to construction but it didn't happen. Dining area very small and limited accommodation. Staff was nice and very apologetic about the construction situation. I would wait until hotel is finish building the addition. I loved the room. Even though it was small. Very clean.I will be back in about a year.

  • Stayed August 2013
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 3 of 5 stars Service
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Brisbane, Australia
Senior Contributor
22 reviews 22 reviews
7 hotel reviews
Reviews in 7 cities Reviews in 7 cities
9 helpful votes 9 helpful votes
5 of 5 stars Reviewed August 23, 2013

We loved staying at this hotel. The rooms are compact but everything you need is there. The views are incredible, from the rooms and the penthouse for breakfast. The Courtyard is delightful and the food served there delicious. The staff offered wonderful customer service, always willing to help, offer advice and information, and it was a comfortable place to be. We will definitely return to this hotel.

Room Tip: higher the level better the view
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  • Stayed August 2013, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Toronto
Senior Reviewer
7 reviews 7 reviews
6 hotel reviews
Reviews in 6 cities Reviews in 6 cities
6 helpful votes 6 helpful votes
5 of 5 stars Reviewed August 22, 2013

August 19th we moved our 24 year old daughter to a new apartment in the East Village. Before we drove down from Toronto I went online with TripAdvisor to find something nearby. From the reviews, price and location I settled on the Standard, East Village. After a long tiring day of driving and moving, the Standard was a wonderful oasis to recover in. My wife loved the soft beds and luxurious linens. We both admire contemporary décor, and our high floor corner unit was very nicely decorated. The toiletries were wonderful. The room was very quiet. Check in and check out were a breeze. It might be me, but it seemed that everyone who worked here was 22 - 35 years old. There is a complimentary breakfast on the 21st floor with panoramic views of the area. The coffee was wonderful and self-serve! Added bonus, the hotel has an arrangement with a fantastic fitness club right across the street so I got an unexpectedly great work-out. For the price, I can't think that I have ever stayed in a better hotel, and this is to compare to Fairmont's and Four Seasons. We will be back!

Room Tip: The higher the better!
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  • Stayed August 2013, traveled with family
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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Hamburg, Germany
Top Contributor
104 reviews 104 reviews
40 hotel reviews
Reviews in 38 cities Reviews in 38 cities
133 helpful votes 133 helpful votes
1 of 5 stars Reviewed August 21, 2013

I have stayed at this hotel in the end of July. Prior to my arrival I wrote 3 emails with some requests to three different email addresses which were mentioned on the website of the hotel, and I never got any reply. This was already a sign that the hotel should have been canceled from the very beginning.

As it is mentioned everywhere on Tripadvisor and other sources, one should stay at Standard East Village because of the great views, and this is exactly what I had requested: a room on the high floor with the best views (eligible for deluxe corner king), and I booked quite well in advance. Instead of the high floor I was given an upgrade (to what they called suit) on the third floor. I checked the room, and it had absolutely no views, and the noise from the street was unbearable. So I had to go back to reception and ask for the room that I have booked. Besides on the website of Standard it does not say that suits are located on the third floor, so I do not know what kind of room they showed to me. Then I had to check another room, which smelled really bad because someone has probably smoked in there, and with the worst possible views again. Not all the views are great at Standard, You are lucky to get a view on the Empire State Building, but some views show the city as if after the nuclear war. To cut the story short this check-in took three hours, was the worst check-in in my life, and I ended on the 14th floor, which according to the receptionist was very high ( all deluxe corner king rooms are located between 10th and 20th, so if 14th is very high for this category, then someone didn't study math at school..).

So for all the mess with the check-in, noone has offered even a glass of water at the bar, where I had to wait for a couple of hours for the more-or-less right room to be ready. The service at the bar is pretty loosy, and the bar is frequented by very loud companies of guests from outside, who do not respect any privacy of the other people.

The next morning i was having a breakfast at the famous Penthouse (bar on the top floor), the view was good, but it is not THE VIEW to die for and stay at this hotel. The bar was busy for private events all the nights, so maybe the evening view is better, but I had no chance to experience it during all the four nights of the stay.

People are friendly at the entrance, but they would not remember you, and still ask if you here to check in, when it is already a fourth day of stay of yours.

I have been previously recommended not to stay at this hotel because it does not match to the other properties of Andre Balazs. I have unfortunately not listened to it, however my advice would also be to skip this hotel.

PS. I have asked to talk to the general manager of the hotel, and the answer of Jennifer-the receptionist, was - GM is busy, when I was checking-out after four nights, still no GM has approached me. Aren' t the guests the most valuable what the hotel has? With such an attitude I can understand why this hotel is managed like it is.

Room Tip: A room with a view to Empire State Building higher than 18th floor, but be ready that they would mes...
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  • Stayed July 2013, traveled as a couple
    • 3 of 5 stars Value
    • 3 of 5 stars Location
    • 3 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 3 of 5 stars Cleanliness
    • 1 of 5 stars Service
Was this review helpful? Yes 5
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Additional Information about The Standard, East Village

Address: 25 Cooper Square, New York City, NY 10003 (Formerly Cooper Square Hotel)
Phone Number:
Location: United States > New York > New York City > Manhattan , NoHo
Amenities:
Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites
Hotel Style:
#97 Business Hotel in New York City
#108 Luxury Hotel in New York City
#136 Family Hotel in New York City
#202 Romantic Hotel in New York City
Price Range (Based on Average Rates): $$$
Hotel Class:4 star — The Standard, East Village 4*
Number of rooms: 145
Official Description (provided by the hotel):
The Cooper Square Hotel has recently been acquired by hotelier Andre Balazs to become the 5th addition to The Standard group of hotels in New York, Los Angeles and Miami. Located on the corner of East 5th Street and Bowery, the 21 story building offers 145 spacious rooms and suites with sweeping views of Manhattan, thoughtful comforts and stellar service in one of New York’s most exciting neighborhoods. The Standard, East Village provides a more intimate, residential alternative to The Standard on the High Line, on the West Side. ... more   less 
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Also Known As:
The Standard, East Village Hotel New York City
Hotel Cooper Square

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