As I understood from Woodfind homepage their mission was to compete with e.g. Embassy Suites. However the free breakfast, free evening reception with snacks are gone -at least in the Woodfin San Diego.
Also good to know that this hotel would be better called "Woodfin Hotels & Suites" as the current name (and some descriptions in various websites talking about "we offer 1-2 bedrooms suites") is misleading: every of the 6 florrs has 4 or 6 normal hotel rooms.Cheap rates below 100 USD brutto are for those normal rooms even you book for longer stay.
Our Suite (free upgrade) was excellent, very quiet place and service was excellent (thanks to the staff!!)
we'll be back!