This is the second time that I have stayed at a Personality Hotel in San Francisco. Last time we stayed at Hotel Diva which was fun. I like the themes of these Hotels and the fact that they are locally owned.I like to come into San Francisco to meet up with friends and do a little shopping (okay, a lot of shopping) one or twice a year. The Hotel Union Square is right across from the DSW shoe store making that in itself a great location! You can walk to all of the great shopping or catch the cable car right outside the Hotel. I love the sound of the City and the sound of the Cable Car on the tracks just makes it all that appealing. If you are a light sleeper you may have trouble with the noise but ask for a room in the back. The staff is very accomodating. The rooms are clean, modern and the beds so very very comfortable. Plus there is free internet service! The hotel is very old and reminds me of the Hotels in Europe which I love. There is long term parking right behing the Hotel and if you become a perks member the cost is only $25 a day. The staff is friendly and proffesional. I like the fact that I don't feel hounded and am not getting nickled and dimed like I would at one of the bigger Hotels. This is a great hotel in a great location.