This is my favorite hotel to stay at while in SF, of the half dozen I've stayed in. The rooms are modern design, spacious, and the ones I've had on the north side have such huge windows they are always well lit naturally. The pool in this place is awesome, and great for laps early in the morning (when you are on East Coast time). The lobby is extremely attractive, great for meetings or tete-a-tetes. The unique fireplace gives it a great, modern ambiance. The hotel staff are very friendly, remember your name, and the concierge in particular has directed us to unique and good places (food and museums) when we've asked. The location is one of my favorites, in the renovated SoMa district of the city. It's a 10 minute walk to the Ferry Terminal on the Embarcadero. The area is flat, so good for runs as well. Lots of very good restaurants in a few minutes walk from the hotel. The Yerba Buena gardens and urban center are just across the street. The trolley end stops are only a few minutes walk away, as are a number of hidden software companies (great for tech business travelers). In short, this place gets it so right!