This was our 2nd trip to SFO and our 2nd stay at the Holiday Inn Express Fisherman's Wharf. We choose it for several reasons.
* Location: 2 blocks North is all the action on the Wharf. 2 blocks South is the Powell/Mason cable car turnaround. 4 blocks West is the Powell/Hyde cable car turnaround. So, there is something to do either within walking distance, or you can get on a cable car and be in Chinatown, Union Square, etc. in just a matter of minutes.
* Breakfast: Their selection is superb, and it's just downstairs waiting for you. Pancakes, Eggs, Cinnamon Rolls, Fruit, Cereals, Biscuits & Gravy, Toast, English Muffins, Bagels, Juice, Coffee, Milk, Yogurt, and the list goes on. Having this service in the hotel is a time & money saver. You don't have to find a restaurant, stand in line, or add anything to your travel budget.
* Rooms: It's not the Waldorf but it's all you really need. A bed, television, bathroom, closet, inn room safe, etc. Everything was neat, clean and well kept.
Other positives were that the front desk staff is friendly & helpful. There are 2 computers in the lobby so you can check email or print boarding passes, and free Wi-Fi in the lobby.
If I had to find a fault it would be that I wished there would have been a mini-fridge in the room.
If we should ever go back to SFO for a 3rd time, we will chose this hotel again!