Price is reasonable for downtown SF. But you'll get what you pay for. Some European tour operators describe it as a "designer hotel". It is rather modern than design, and definately cold.

As other reviewers mentioned, it is quite noisy, rooms are pretty dark during the day, plus you might get smell of restaurants kitchens depending on your room location (backyard). Heaters in the room and ventilator in the bathroom are extremely noisy too.

Desk staff is acting like divas...clients should be treated like divas....

Still, if you're on a $90-100 budget and wanna stay in a clean Union Square hotel, you might consider it.

The neighboorhood is not as bad as the "Metropolis" one - another "personality hotel", cheaper in every way.

We stayed at the Hotel Diva April 1st-3rd. It was difficult to find because of the small lobby and flags for signs. The valet staff seemed confused at times and didn't jump to assist us with bags and arrangements. The room itself was small, but comfortable. It was in a quiet corner of the hotel, and we didn't have any problem with noise. The business center was easily accessible and internet service was quick and reliable. I was able to print Alcatraz tickets and boarding passes easily. The robes in the room were a nice touch. It is in walking distance to Chinatown, and public transportation for other sites.

The Hotel Diva was nice, and had we been able to get a good night's sleep, I would have given it five stars. But when I figure that the main reason I'm staying at a hotel is to catch an uninterrupted 8 hours' sleep, I'll have to only give this otherwise friendly hotel only three stars.

It has great location right across the street from SF's "Broadway" theaters and is only a block from Union Square. The rooms were not fancy, but decorated nicely with a bit of modern flair, sort of like Ikea with a hotel twist. We got a room on the inside where it was fairly quiet, but the heater was really noisy... an old Amana (do they even make them anymore?) wall heater and a/c that was left over from before the renovation. We had to turn it off in order to sleep.

There were some late-night revelers who came home when the bars closed, and the door slams were pretty loud; police sirens woke us up once, as did some hallway chitchat. The noise problems were about the only really negative things about the place, yet we didn't sleep well as a result, and that pretty much ruined us for the following day.

On the plus side, the hotel staff is super friendly and helpful, the elevators worked nicely, and an obvious effort had been made to make the interiors pleasant and modern. The rooms were clean, the beds were comfy, the bathrooms tidy, and the fixtures new. They have a small gym, free Wi-Fi, and a bunch of offices for guests to use. Valet parking is $35, which is about the same as 24-hour parking in the area, but if you park it yourself at a garage around the corner on Taylor, it's $28 for overnight ($18 on Wednesdays and Sundays, for some reason).

This obviously is an old hotel that was recently renovated. It has a lot of good things going for it in terms of location, style, service, and price, but I don't think I'd stay there again unless the place had better soundproofing and upgraded heaters and air conditioners.

We stayed at the Diva from March 24-28, 2008. Upon arrival, I can see how this hotel would be easy for cab drivers or anyone to miss, as there is not a big sign at all. Check in went great, David, the front desk clerk was very nice and even offered us a hopon/hopoff tour of the city. We passed b/c I had already made arrangements for a city tour the next day. Our room was very small and had a strange almost metallic odor so we switched to a slightly bigger room that had a desk. We could still smell the odor a little but not as strong. I will say the bed was extremely comfy with nice down pillows and soft sheets.
The pictures on the website definitely make the place look better. We also found that the computers in the business center and on the floors were extremely slow if they were working at all, which did not please my husband at all. The drink machine also took our money on 2 seperate occasions. The coffee in the morning on the 6th floor was delicious, but it would have been great to have a continental breakfast like the folks in the larger rooms on the diva 7th floor. The rooms are very, very minimalistic.
Our room was facing Geary street, which made for a lot of noise every night, including the garbage trucks that came through at 5:30 or so.
The location right near the trolley car and Union Square was hard to beat. It was an easy walk to the financial district, China town, and even the Ferry building.
All in all, the hotel was just ok, the service was really good, but I will probably choose a different one next time I go to the City that has a little more ambiance and amenities.