The experience of the farm tour for this location is educational and interesting. It is a free tour of the farm and the coffee processing facility with a bit of history of the farm, all about the coffee and other items grown on the farm and very interesting. The tour is conducted in a very casual and no rush manner with plenty of time for questions and fascinating facts about the processing and growing of Kona coffee and what separates it from other coffees in the world. The tour guides are all farm employees with an in depth knowledge of the overall process and are friendly and warm about sharing their knowledge with us. There was no push to sell coffee - though it is available to purchase and no herding large groups of tourists from one area to the next - just very laid back and fun.