Okay- so it's the Dells, it's busier and more expensive than other campgrounds, but it's still one of our favorites. (Watch for specials!!!) Our kids love it!
Pros- TONS to do, love the "Hey Rides," seeing the characters, crafts, hot tub outside, pool side DJ, STREET DANCE, friendly management and staff, access to Mirror Lake (It's a beautiful walk to the boat landing!), location is great- right behind the outlet mall if you're in the Dells to shop, etc.
Cons- Sites are kind of over-crowded (# limits would be nice), pool/ hot tub chemicals are strong (My youngest had minor chemical burn after our stay the beging of August- warranted a trip to the clinic, but when we mentioned the strong chem to staff, they were very responsive and closed the hot tub right away.) Little kid waterpark is COLD, but if you need a lounge chair there's usually a bunch open in that area!
As far as interstate noise- yep, right on the highway- check a map- so are several resort hotels, it's just where Lake Delton is! If that's going to be a big hangup, go somewhere else! To be honest, it just becomes white noise to me- and we don't pick sites right next to the road.
Overall, we love it and will be back- probably early season because it is so much busier later summer. (Really a lot of the problems people complain about crowds cause- messes, bathroom lines, need for lots of pool chemicals, noise- if people would pick up after themselves, be considerate and not try to fit their whole extended family on 1 campsite things would be better!)
ASK for a site away from the highway if the noise concerns you. There are more rustic sites.
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.