I have been on craft/micro brewery tours before. A friend and I went to Wisconsin to see the Packers play-off game. We decided to take the Miller-Coors brewery tour.
This is obviously more a 'factory' and 'warehouse' tour than a brewery tour. The initial portion of the tour is a 15 minute long advertisement and propaganda spiel. When I watched the video, all I could think was, "This is so very, very corporate." It's too politically correct. I thought I was in a bad movie - you know the scene . . . where the victims watch propaganda immediately before the aliens steal their brains.
I enjoyed the history of the tour. I think that portion is cool. I enjoyed looking at the size and scope of the brewery, learning a little more about contract brewing, and viewing the vats.
After the tour there are free samples. I am not a Miller or Coors guy. I just enjoy beer, brewing, and the history of brewing. Unfortunately I was reminded why I am not a Miller or Coors guy.
The tour is free. If you have time, I suggest doing it just because the tour provides interesting tid-bits about the company and brewing.
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