This is now my regular place when I come up for a show at Turner Hall. It's a short walk to the venue, and you can get a room for $99 plus tax when you book with AAA or advance purchase. Cool modern rooms, a couple of bottles of complimentary water, nice bar downstairs. It's not the Pfister but it's half the price.

Not only are you greeted by a friendly staff here, but the location puts you within a short walk of fun Old World 3rd St. and Water St. bars and restaurants as well as entertainment and theater. Plus, your pet can stay with you FOR FREE! Very comfy and clean rooms and beds; decent-sized rooms; in-house bar and indoor pool; inexpensive for downtown lodging; security keeps you feeling safe in an area that is always busy. Have stayed in Alofts in MKE and Montreal and loved both. I like the $5 in-house credit for each day (on multi-day stays) you don't use room service, which is actually more convenient for those with pets. We used ours for lattes each day. Also got bonus points for drinking at the bar. Only negative at all Alofts seems to be the HVAC system which can be temperamental and a bit noisy. Otherwise, the rooms are very well insulated from noise considering the downtown location.

Great location in the heart of Milwaukee.

Can easily walk to bars and restaurants on either Water Street or Old World 3rd. My wife and I walked to Wisconsin Cheese Mart/Bar for Beer Flights before dinner on Water Street. After dinner we headed back to the lobby bar which was a lot of fun.

Our SPG membership paid off as we were upgraded to a suite looking over Juneau ave. and the River. The room was clean and and the layout was as expected.

The Service from the staff was very good from beginning to end.

Note that this is a place where people have fun. They offer a Sleep Aid Kit (at no expense) which has eye mask, ear plugs, aromatherapy body patch, and herb tea. We heard folks coming in at 2am+ and still having a good time.

Overall, very cool hip place and can't beat being able to "walk" home from a late night with friends.

Very modern rooms, everything is updated, and very close to the downtown bars/restaurants. Also, the lobby has a free pool table and a nice lounge bar area. The only complaint is that there was no fan in the bathrooms and the door to the shower was a simple sliding door. Other then that, the room was really nice!

Oh and the pool is open 24 hours!