My wife and I were looking to take a long weekend and stay somewhere fancy so we decided on La Crosse and the Marriott Riverfront. It was exactly what we were looking for. The hotel is right alongside the river and fancy. We specifically chose a room facing the river to enjoy the view. The view isn't exactly scenic, the hotel sits very close to the Cass St. Bridge, but the setting is so very Mississippi River and I found it added so much to our experience. It will cost you though; it is one of the most expensive hotels in La Crosse, and no free breakfast. It is close to many tasty restaurants so that you can leave your car at the hotel and walk most places. If we decide to treat ourselves again next winter we will definitely consider the Marriott Riverfront again.