I have to make myself remember that a Holiday Inn, though the rooms are pretty much like those in a Hampton or other chain hotel, thinks of itself as a cut above, and prices itself accordingly. At this one, not only are the basic rates out of line for what you're getting, they charge extra for parking and they charge for breakfast.
The room itself was fine -- comfortable king-size bed, awkwardly designed bathroom, totally inadequate lighting, pretty much the usual for a chain. The room door was inclined to stop before fully closing, which is the opposite of the usual motel arrangement (all doors slam). What the Holiday Inn has that a Hampton doesn't is its own bar and restaurant, which can be convenient at odd hours or in bad weather. Service there was cheerful and perky, but the food was mediocre.
What this particular Holiday Inn has, and presumably bases its prices on, is its location in downtown LaCrosse. It's across the street from quirky little shoppes, within walking distance from about twenty bars (I can't imagine what the neighbourhood must be like on a Saturday night, but on a Tuesday it was fine), and a block away from the pleasant promenade that runs along the east side of the Mississippi River. However, I noticed that there was a Radisson across the street, that much closer to the river and presumably with memorable views from some of the rooms. Might try that if I get to LaCrosse again.
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