Just returned from a wonderful 2 week holiday at The Viva Palma Nova, going to keep it short as we do agree with all the positive reviews on here, apartment very clean and staff very helpful etc. However what was very frustrating was the 'Sun bed Challenge' we faced each morning! Despite a notice in our apartment stating no towels on beds before 9am no one takes any notice, nearly all beds are taken by 8.30am with residents sitting on beds until just after 9am and then disappearing for the rest of the day. The life guards attempt to remove a couple of towels to make a point, but sadly nearly 50% of beds have towels on all day but do not get used! What's that all about? We ended up avoiding the pool area until 4pm each day when you could usually find a spare bed, it was still hot and we got a few hours in the pool. It was a shame we couldn't use the pool area more, but I refuse to set an alarm clock on holiday to race down to the pool! We chilled out at the beach and went to some great beach bars instead, Zen, Chill Bar and IL Chiringo were our favourites.