Location, surroundings, service and excellent design!!
Don't mind the pictures, you'll be pleasantly surprised; magnifique exterior & SPA, especially in the evening, lighting will turn it into a wonderland. Hotel is situated at top of the cliff, in several levels and you'll take elevator from the street (built inside of the cliff) + amazing views of course.

We stayed here for two nights on our honeymoon and I really wish it had been longer. I LOVED the hotel and the location. Would definitely go there again if I was looking for a peaceful relaxed break to get away from it all.

Location: Spectacular, on a cliff, ideal for watching sunsets. From Ponta do Sol all places at the southern coast (including Funchal) and central Madeira are easily accesible (if you have a car). The hotel offers shuttle services to Funchal and other places for hikes.

Rooms: 52 rooms, some with sea-view, some looking on the village below. The size is ok, so is the design (nothing to write home about though), some parts of the furniture (the lamps for instance) seem to be rather cheap, the shower was a let-down (a rather sad sprinkler). The beds are comfortable, Wifi is free, even though the connection in our room tended to be slow.

Facilities: Great outdoor-pool with interesting design, decent indoor-pool and jacuzzi and a really nice sauna. The gym consists of a treadmill, a stepper and one exercise machine.

Restaurant: The breakfast buffet is decent with good bread and all the usual stuff you would expect. The general quality of the food you get on the island is not great, the dinner options at the hotel are ok (3-4 meat and fish dishes, don't expect a great choice for vegetarians) but could certainly be improved in the light of the over-average prices. Not all of the fish they serve is fresh for instance. The alternatives in the village are not great though.

Staff: The staff at the reception can be a bit frosty but they are nice and helpful in general.

We stayed here for four nights recently and didn't want to leave. We had booked in at the sister Hotel in the village - but had to be moved because of building work taking place (beyond the owners control) next door. We were offered an excellent room with a sea view - which is well worth it. The Hotel has a quirky design feel - with lots of interesting spaces and places to eat and drink. Attention to detail and service are evident everywhere throughout the Hotel. The food and service in the restaurant was great - and the breakfast buffet was one of the best I have ever experienced - really high quality and healthy too. Great pool and spa facilities - all quite small but with real design flair and great views though out.