I'm a regular shopper at Whole Foods and love the Whole Foods brands. Every item I've purchased has not disappointed. Fresh and local fruits, vegetables and meats. Some stores (Fair Oaks Virginia) even have wine bars, sports bar, smokehouse, seafood restaurant, sushi, cheese shop, etc. While some say its 'Whole Pay Check' you pay for healthy, local foods and quality!
They post coupons online to use in-store too!