In the past 18 months, I have wound up in Tyler on different occasions for business and have tried different properties (HIExpress, BW, Comfort Suites) but finally have found one that is worth coming back to.
Check in was efficient and included recognition of HHGold status and the inclusions I'd requested on my profile. Breakfast was the incredibly executed standard HGI breakfast found at every property I've stayed at.
The internet was a bit slow...I had trouble streaming netflix in HD, and found only about ~1Mbit down was the fastest I could get.
Friendly and great hospitality.
The property is new, so the fit and finish is excellent. The location, south of the city is near the majority of restaurants and shopping. It is about a 18 minute drive to the airport if you're flying in.