I was worried when i booked and then saw some of the terrible reviews, but this place was actually not bad at all. If you are looking for 5 star luxury - then pay more and go somewhere else. We stayed at the Aloha Aug 2 - 13th. The rooms were basic but clean and the food was good quality with plenty of choices on offer, although i'd advise eating out occasionally to add variety. There were a lot of spanish holiday makers staying here, when we went there were probably only 2 or 3 other english speaking families, and the entertainment was in spanish, but we were quite happy. The staff were very friendly and helpful although the pool closed at 7 on the dot. There is a large building project going on behind the hotel which is likely to go on for many months, although the work is noisy, we weren't too bothered by it when we were out the front of the hotel by the pool or inside the room. I would recommend hiring a car if you'r e here for more than a day or two, we visited Mijas, Nerja, Marbella, Gibraltar - we took a minibus tour from Gibraltar town up the rock, saw magnificent views, the Barbary apes, caves, its worth every penny but do haggle.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.