Bashing Wall Drug for being a tourist trap is a bit like beating up Vatican City for being too religious - it misses the whole point of the place. Yes, some of the stuff for sale and "exhibits" are hokey, but in fact Wall Drug is a lot of fun. It also sells a lot of things that aren't at all trashy - the food at the cafe is good (the donuts are fantastic) and the bookstore has a great selection of Dakota and frontier history books. The toy store is really good too.
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