Family-owned is always my first choice for hotels, restaurants, whatever. You can't beat the personal service and dedication of people who are personally vested in the success of their business.
If you're looking for a modest but extremely clean and well-maintained place to lay your head, this is it. I've stayed in dozens of hotels and motels, some pretty dive-y, some supposedly upscale. Of all of them, this is among my favorite places to stay.