Once again, I enjoyed this vicariously through my husband - he's not into writing online reviews, so I'm speaking for him.
This jerky is spendy stuff, but my husband - who doesn't LIKE to spend money - LOVES it and buys it every time we visit! Bill's jerky is more like a cured hunk of steak, not the weird, squishy stuff you buy at a convenience store. He knows how to make good jerky, and there is a fun variety of that and smoked meats in his shop. Last time the hubby tried shark jerky!
Also, he has a nice selection of wine, and it's a nice little shop. WELL WORTH the time and money if you are one of those people who considers themselves a "jerky connoisseur".
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.