I stayed here a couple nights in the summer of 2010 and since then my father took a room in 2011 while he was travelling down the Coast. Both of us agreed that it was a great spot to stay in LC, especially considering that your alternatives are mostly big-box hotels with little character but a much higher price tag. My night cost $54.00 with tax! Its in a good central location, a little to the north end of town. There's easy beach access at 15th Street. I had a great time at the Tanger Outlet Mall and I went to Fogarty Beach which is a good place to look for agates. I LOVE Lincoln City. Best place on the Coast, in my view.