It may seem stingy to rate this great attraction with three stars. It is a fantastic place to go where both Neanderthal AND homo sapiens lived (separately obviously). Where Rhino and Hyena bones and wolves teeth were discovered. Where some of the only ice age cave art has been discovered. There is a reason, however. I spent a good half an hour looking at their website before travelling the 40 minutes or so to visit. I wanted to know how much money I needed to take along (being old-fashioned). The only prices I could see were for the cave tours and for the special events. There was no mention of an entry fee or of car parking. We happily bimbled off and arrived to find a car park ticket machine. This only suggested that you put in a two pound donation, it did not state you need to have a ticket to park. Then we entered the visitors centre and there, on the board, was an entry fee of £3 per adult and £1.50 per child. It does not cost to visit the gorge itself which is reached through the visitor centre but you DO have to pay to get into everything else except the special exhibition which is currently local art. It might seem harsh to down-rate the place for this but I do not mind paying to enter somewhere like that, in fact I am more than happy to do so to help support it. However, When I have spent time looking for prices, found none and then discover some an arrival I refuse to accept it on principle. We went into the gorge and then left having not done thing thing Imost wanted and visit the museum. Yes it might seem I have done myself out of the reason for my visit but how many more people have done the same? I should imagine many have also arrived to find costs they did not expect.
When i got home I went on the site again and searched through links and drop down menus for another half and hour and lo and behold there were the prices hidden in a drop down menu link that you specifically have to discover. They should be displayed in an obvious tab where everyone can access them easily. Very few people, including myself and family, are going to begrudge supporting the work they do by paying that relatively small amount but ONLY if we know it is there beforehand. This is why I have rated it down. It IS a brilliant and very beautiful place to go. It IS a genuine part of British pre-history, not just something in a museum exhibit in London and you CAN walk in the footsteps of people that were there 50,000 years ago. GO, just be prepared for the additional costs you weren't made aware of when you looked it up.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.