The Plough went under new management in March 2013, which HAS to be a good thing. It will take a while to come to where it could be, however. The rooms a variable in quality and size - make sure you view the proposed room on check-in. In one room, I am informed, the windows do not open - poor re-painting has sealed them closed.
The room I had on the top floor (no lift) was a reasonably-sized double with a shower and no bath. The weather was hot and so the windows had to be kept open at night - and it's surprising how much traffic passes even in the early morning hours. I'm a good sleeper, but the road outside seems to magnify the traffic noise. This problem is not, of course, restricted to The Plough: other lodgings on the same road, such as The White Swan, Bondgate, etc, have the same issue. AND those who have not ventured this far north in England should know that Air Con is somewhat rare!
The car park is worthy of mention - good and safe when one gets into it, but at least one driver I know refused to go through the narrow arch and tunnel to get to it - cowardly I would say - my hired Mondeo managed it with at least 3 mm clearance either side (yes, It would have been better if I had foledthe wing mirrors!).
FOOD ... dinner in the restaurant was excellent! Smoked Haddock - fantastic. Shoulder of lamb - exquisite. Desserts - delectable. Wine - reasonably priced. Service - very friendly and efficient. Cost ...... very reasonable and excellent value.
Breakfasts were typical for this class of hotel - cold cereals and cooked breakfast to order - both absolutely fine.
The BAR ... very popular in the area and, again, good and friendly.
LOCATION .... excellent ... almost in the centre of town and within a gentle stroll of The Alnwick Garden and Alnwick Castle.
In summary - all the staff were keen and friendly in all aspects of operations. I feel that this is a management that is very keen to lift standards and is already starting to make an impact as compared with my first contact with the hotel a year ago. I have rated The Plough as "Average", but if there was a "good" grade, I would have chosen this. With a little effort it will rate "Very Good".
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.