I have stayed here a few times now, and only after staying somewhere far worse than this place, and for twice the money, have I felt the need to review it. First off, let's get the bad bits out of the way..
The rooms are a little on the small side, for a single person, it is absolutely fine. The decor of the rooms and general wear is a little dated. If I was spending a two week holiday here, this May concern me, but for an overnight motel at £28 it's fine. Most importantly rooms are clean and the service is great. I have an office in Bourne, and when I stay, they drop the keys off!
Wifi is great, beds always comfortable and I actually like the access arrangements where it is more like a motel than having to go through a front door late at night.
All in all, this is the prime example of a place doing something simple that they do well, they are not trying to be a hotel, but providing cheap and cheerful accommodation with good service at a price that will make me continue to go back.