I booked this hotel way in advance and got the £29 room rate. The room we were given faced away from the busy A120 and was perfectly quiet. There was the usual 6' kingsize bed, a decent flatscreen TV and a well-equipped bathroom.
The restaurant next door did an excellent breakfast. The main meals were ordered from a server rather than taken from a buffet, and were very fresh. (I find that hot breakfasts from a buffet are often disappointing as, for example, the sausages and bacon might have been sitting under a warm light for a couple of hours and are correspondingly unappetizing!)
The staff were all friendly and efficient, and I will certainly stay there again the next time I'm in the area.