Wow. I really don't see the point in eating other ice cream after tasting Jeni's. The texture is luxurious and the flavors are intense. We were greeted so warmly upon arrival. The man serving us expressed his excitement when we told him we were first timers. He said, "We give unlimited samples." I love that. Their flavors are so different that I really wanted to try a few before deciding. He was so helpful and courteous. Sometimes people get snippy when you ask for any samples beyond two. I finally settled on salted caramel and milk chocolate, but I almost regret not getting wildberry lavender. Yes the servings are small, and yes, it's expensive. But for me it was worth it because of the quality and I thought the serving size was just right! Quality and service are very important to me in food and Jeni's reaches the highest level of both.