My husband bought me a membership for my birthday in December 2011. We lived 3 miles away, nearer Derby. We have tried to book by phone, many times throughout 2012. We have never yet managed to speak to a live person, and even when we have phoned after the suggested 4pm. When we do call in, in person, then all seats have always been fully booked even for showings up to several weeks ahead. Good Luck to the few who book very early, the business is clearly doing well. I am very sad that we even bothered to get a membership.
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