The concept behind Starwood's new ALoft hotels is to give good value for a better than average hotel room, and this is exactly what they have done. The rooms were more than adequate in size with an open area for the vanity and single sink. There is a sliding door to give privacy to the shower and toilet. The only issue we had was that there is only one light switch for the entire bathroom area and one light switch for the rest of the room. There was no way to have any night light and that was a problem for us. So I suggest you take a night light with you. The shades in the room kept all the light out, a plus, but that made the rooms very dark.

My family and I recently stayed at this Hotel. I used my Starwoods points and got a great room rate. That being said, we all thought the rooms were really strange. There is no closet, nor a door to the bathroom area ( it is Open concept) If anyone needed to use the bathroom, the light lit up the entire bedroom area. Towels were really thin and frayed. There is alot of street noise coming from the highway on one side of the hotel. The reception area was really "hipster", thats just the only way I can describe it.

Stripped down hotel, but has everything you need. For a couple or for a stay longer than 1-2 nights, the single king bed room might be too small, but for a single business traveler, it was fine. The space for hanging clothes was very small. Very modern minimalist furnishings. The desk set up was great for business travel, right up against window with a great treetop view, plenty of plugs and light. Rooms were well insulated, I could not hear other guests. Breakfast is not free, but had a lot of choices and low cost. A shuttle will take you by appointment to locations within a 5 mile radius of the hotel. The pool and gym are adequate. Unfortunately, the outdoor patio was so close to the 4 lane road that sitting outside at end of day was too noisy due to traffiic. If you do not have a car, dinner choices are limited to 3 restaurants in business shopping condo complex next door.

The Aloft motel was a breath of fresh air in Chapel Hill. The decor is modern and pleasing. The king size room layout I had was innovative with lots of welcome touches such as USB charging ports, incentives if you don't require daily housekeeping and a cool shower with a smoked glass wall that lets natural light in from the room and outside.