This tour really only explores the little town of Carrboro, and not Chapel Hill at all (which is good on a football week-end when Chapel Hill is overrun with traffic). There's not that much of interest in Carrboro, but the tour included a nice variety of places, including the Farmer's Market, a chocolate specialty shop, a place that makes their own coffee, a brewery, and a place with flavored tea, as well as a couple of restaurants. Everything is locally owned and organically grown, so it seemed to be for a good cause, and people were very friendly and made the tour interesting, although Carrboro itself is not exactly full of hot spots to visit. I think it is definitely over-priced for what you get, but it was enjoyable on a lovely fall day. Even though Carrboro is very small, there is alot of walking and standing, so it's not for the elderly. I think the $41 would have been better spent just going on your own to the Farmer's Market and the specialty shops you personally are interested in. I'm not a coffee drinker, so standing for 40 min. in the coffee-making area listening to a lecture on brewing and sampling a couple of coffees was pretty boring to me, although other people asked alot of questions and seemed to find it fascinating. I would do another of the Taste Carolina tours, but I think I would try to find one that's got more substance to it, like the Raleigh one that's also a museum tour.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.