This hotel used to be a mediocre at best Ramada Inn. A few years ago, IHG bought it and turned it into a Hotel Indigo which was designed to be a hip/modern hotel designed to compete with Sheraton's W Hotels line. Other than making the lobby beautiful, adding an outdoor sitting area with retro furniture and putting some photo murals and fancy glass bathroom doors in the rooms, its pretty much the same as it used to be with a cooler vibe.
The footprint of the rooms has not changed ... they are still smaller than your average hotel room and square. There is newly placed West Elm style furniture (think modernistic but classy) and they put giant photo murals on one wall and a Moroccan style wall stencil on the other. The beds are very comfortable ... but many of the rooms have two small beds. It is pretty hard to get a king size bed here! And the rooms with two beds don't seem like two double beds to me ... they seem like two twin beds size-wise.
The shower is nice an the bath products are decent ... but it is one of those modern style showers with half a glass door, so part of the door to the shower is open, which means the bathroom floor will get soaked when you take a shower. The flourescent light mirror in the bathroom also is pretty jarring in the morning.
The lobby and common areas are pretty nice with cushioned furniture and a fireplace you can sit by outside. Unfortunately, the bar/restaurant in the hotel is also marketed to those people who live in town, which brings a crowd into the hotel that sometimes I would rather not be around. (Think loudmouth townies with a Jersey Shore meets Gangstah element)
While this hotel markets itself as being close to the Hamptons ... to get to the Hamptons from Riverhead is a good hour long trip, especially if there is traffic. Don't be deceived into thinking you are a short drive from the Hamptons. You are on the outskirts of the North Fork wine trail ... and several wineries are within a 20 minute drive of the hotel. The outlet mall is literally right next door.
You will pay for the 'trendy' factor of this hotel ... however, the rooms aren't anything special other than a few hip/modern design elements. It is much classier than the Holiday Inn Express in town (which is a complete disaster!) but I don't know that I would choose the Hotel Indigo over the nearby Hyatt or Hilton Garden Inn because of the small rooms and more expensive nature of the hotel, which I call the 'hip tax'.
Some will like it ... some will hate it. If you are a W Hotel type of person ... you will like it. If you want larger rooms and aren't overly concerned with a hip hotel, you might want to check elsewhere. Also, for some reason the rooms smell like old socks. I know this sounds like an exaggeration but when you get in the rooms ... there is an odd odor in every room. I am not sure if it is due to the paint on the walls or just years of Ramada Inn smokers. But it is there.
Also, you will have quite a hike unless your room is near the lobby. As this is an old hotel, they were set up differently than modern hotels with long winding hallways of rooms vs. multiple floors.
Try to get close to the lobby to avoid a hike
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Thank you for your feedback. We take our guest comments very seriously and always strive to provide comfortable and friendly accommodations. I apologize that our hotel fell below your expectations. Though we would prefer you had a better experience at our hotel, we would like to thank you for sharing your thoughts and we hope you give us a chance in the future to show you how great our hotel is.
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.