My Dad and I had to come to Las Cruces for a funeral. After checking reviews, I picked this Holiday Inn. Because it was a morning service, I asked the reservations and front desk manager if it would be possible to check out an hour later. They made me an instant "Priority Club Rewards" member which allows for late check out/early check in. When we arrived after a 6 hour drive, the front desk staff was friendlier and more courteous than some big-name resorts I've stayed in. The rooms were spotlessly clean. And in each room, the staff had put a sympathy card on the nightstand. This personal and caring touch earned them 10 stars, if that were possible.