Not expecting much from a little strip mall-y looking box attached to a cheap motel on Route 1, right? You and everyone else. However, Pure is really nice inside. Lovely decor. Good looking waitrons dressed in black, mood lighting, cool chandeliers, the whole shebang. The bar is great...beer is COLD and they have a very good selection. Happy hour is great here, half price drinks (beer, fancy cocktails) and pretty decent sushi rolls for 6 bucks. However, if you dine in the dining room and aren't using of of their living social deals or something like that...you will be charged an arm and a leg. Granted the food is nicely presented and is nothing to complain about...but straight up manhattan prices.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.