My family and I just returned from a visit to the Beach Club Hotel in Ocean City, NJ. Admittedly, I am a "hotel snob" and was a bit nervous about the quality of hotels that would be available at the Jersey Shore. I was very, very pleasantly surprised by the Beach Club Hotel.
First, the hotel itself is immaculately clean. Immaculately clean. This from someone who scours hotel rooms, with a flashlight, for any sign of bugs(!) or dirt before allowing the family - and luggage to enter. The mattresses and box springs both have bedbug covers on them, which shows me they take the threat seriously. The sheets, blankets, and bedspreads were very clean and the bathroom spotless. We did have trouble the first night with the air conditioner... it was immediately fixed the next day when I alerted the office.
Ocean City is a really great little town. The fact that it is "dry" keeps the Snooki-types far, far away (which is a really good thing). Beautiful beach and boardwalk with plenty to do.
I wasn't thrilled with the on-site restaurant (great location, crummy food)... but there are plenty of other decent places to eat. If you have kids, be sure to check out the two midways, the Pirate Cruise, and the waterpark.
I would completely recommend this hotel and would definitely consider staying here again.