My husband and I stayed at La Mer Sept. 8-11, 2013, having booked after looking at the multiple positive reviews. The good reviews were "right on," no exaggerations. Location is at the quiet end of town, steps from the beach. Room was what we wanted, very clean and spacious, with a balcony we enjoyed. The front desk staff was very pleasant and accommodating. Best of all: never having to lug beach lounge chairs, towels or umbrella - or try to find any that were unoccupied. The beach staff happily set us up with everything we needed in the location we wanted. (We have stayed at luxury resorts that should aspire to that level of beach service.) We highly recommend this hotel and are very likely to return!