Pizzerias in Chicago, New York, and elsewhere could learn a thing or two from Basil's. Don't overcomplicate the menu. Do what you do really well. Use fresh ingredients. Treat customers well. I agree with the last post - this is a Northfield institution, and for good reason. It's still going strong.
If you own or manage Basil's Pizza Palace, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.