Easy to get into a tour same day, but call ahead! Tour guides are excellent and friendly! You are taken to a very small auditorium and given a Jiffy muffin and water or coffee from the kitchenette in the auditorium. You view a twenty minute informative video that is quite interesting and sets you up to understand the walk through of the facility better. Your group has an opportunity to purchase cases of Jiffy mix at a price that beats store prices. You can also purchase a hardcover history of Jiffy, t-shirts, hats, and insulated bags all with the Jiffy logo. The stop in the 'store' is brief and simple. I loved that! No toys and candy and BS, just a few good items for sale. I bought two cases of mix and the insulated bag which is excellent quality. You receive your purchases when you exit the building, a great smooth system! Every person young and old gets a gift bag with mixes and a cookbook at the end. I just made the pumpkin cake recipe from the cookbook and it was delicious! I greatly preferred this real tour to over-commercialized pseudo tours (kellogg's Cereal City comes to mind).
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