We have stayed at this property in the past and we have been relatively pleased with the services and amenities. I always expect a good experience at the Ritz. All I can say is that during our more recent visit, I was blown away and that's a tall order. For me, I expect a certain level of service at the Ritz so it's the small things that make a stay great. Upon checking in and going up to our room, we found a basket of goodies awaiting us. A couple of toys for kids and some snacks. A very nice start. Along the way, everyone introduced themselves and asked us that if we needed anything to let them know. We received the same cordial, friendly service at the beach club, even the guys at the security gate are nice. The food at the restaurants and beach club is very good. We actually had some excellent dishes at main restaurant, Jack Dusty's, so I would highly recommend giving it a try. We stayed on the Club Level and the food offerings there are excellent and the service is unparalleled. They have five or six food offerings thoughout the day and our kids especially love the dessert/chocolate offerings in the evenings. Just what every kid needs before going to bed. The Club Level Manager came by and introduced herself, again telling us that if we needed anything to just ask. We chatted with her for a few minutes and she asked us what brought us to the Sarasota. During that conversation we mentioned that I had run the Sarasota Half Marathon on March 16th which also happened to be my birthday. We didn't think much of it until the next evening when they presented me with the most delicious birthday cake (best cake I've ever eaten). This is what I mean by small gesture, big impact. Also, during our stay, the GM introduced himself and asked us how our stay was going, another very nice gesture. Our total experience was incredible and we really couldn't ask for anything more. I would give seven stars across the board if I could. I even went so far as to write an email to the President of the Ritz-Carlton telling him about the wonderful job the management and the staff are doing and you know what, he sent me a "thank you".