Poorly run museum--and avoid the gift shop altogether. It contains the typical over-priced items that one can find in dozens of gift shops throughout the country. The jewelry is atrocious--generic beaded pieces, silver-plated flatware that has been shaped into cheap bracelets, badly wire-wrapped pendants, etc. If you are looking for quality items to purchase as a memento of your trip to St. Augustine, check out one of the many galleries that line St. George Street.
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