The previous reviewer commented on what might be described as a problem with too much fusion, too little focus (on Thai cuisine). I can see his or her point, but I think the review might be a bit harsh.
First of all, the restaurant's "fusion" is more of a blend of Asian cuisine, with some traditional Thai, some traditional Vietnamese-inspired, and some other Southeast Asian-inspired if not canonical, rather than a random hodge-podge of stuff. The complaint about the French bread is certainly valid if you were at a kiosk in Bangkok--however, baguettes in Laos or Vietnam aren't odd at all, and some parts of Thailand still remember the French colonial era in their dishes. Read your history.
As for the more traditional Thai dishes, the curries I've had (all vegetarian in my case) are very good--all the curry pastes are made with fresh ingredients. The main complaint I have is that "Thai hot" is usually not that hot, so request extra heat if you need it. The green and red curries are outstanding, though a bit heavy on the coconut milk for my tastes (but I'm a masochist). You can ask for a side of the curry paste if you need something to punch up the flavors. The cashew or pineapple-based dishes are likewise fantastic, and they do a pretty good job with Pad Thai, though I usually ask for extra peanuts, sprouts, and herbs when I order it for the hundredth time.
And, as an aside: it's vegetarian friendly. Most any meat-based dish can be substituted with tofu, and their fried tofu is very good by itself.
The location might be a problem for their success, granted, as mentioned before. However, five minutes up the road is one of the best sushi places in Pensacola that I thought would never make it, and they've been doing wonderfully for years now.
Finally, I have a bias: I visit there at least once a month, usually more often--I do that because they're good. Here's a hint: if you want traditional Thai, tell the server--the cook is either Thai, or has been trained by the owners in traditional Thai. If you want something special that isn't on the menu, you can easily get it. Just tell the server, and they'll go fetch the cook, who'll make whatever it is you want. In the past few months they've been opened, dinner hours are more crowded and are usually covered by a "fusion" cook (who does a great job).
Very good bartenders, too.
The decor and the atmosphere is definitely more upscale than most places on Nine Mile Road, but they don't mind if you look like a bum. Trust me--I always do, and they always greet me by name.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.