I was very leery about staying at the Shore Club after reading so many negative reviews, but I had a great experience from the minute I was greeted at the door! (My boyfriend and I stayed June 16-19, 2005) The staff is very polite and discrete. I read the reviews about not being able to sleep in lower level rooms, due to noise from the night clubs, and asked to switch rooms to something higher. The front desk staff was very courteous, and put me in a partial ocean view on the 17th floor! I couldn't have asked for anything better-it was really an amazing view, and you can see the whole beach and ocean. The noise is a problem even at that level on the weekends. We came home at 2am after going out and could still hear music downstairs, but it's not unbearable.
The only complaint I had about the hotel was that it could use some cleaning or renovations. Everything is minimalist, and aesthetically pleasing, but there are rust stains in the bathrooms, and the elevators look worn. I also saw a cockroach in the bathroom late at night.
The staff is accommodating and I don't think they ever said no to anything we asked for(although we are not complainers) They always had a spot for us on the beach, and there are plenty of servers to take care of your food/drink needs. Beware- everything at the Shore Club is ridiculously overpriced. Oatmeal was $12!
We found some great restaurants (try Wish for a truly incredible experience-best food I've ever had, and Toni for sushi). The concierge(Julio) gave us contact names for all of the best clubs, and we walked right in. For most, we didn't even pay a cover. Amica and Prive were our favorites.
As for a "South Beach attitude", I never saw a glimpse of it. All of the people there were friendly and attentive. We never waited to be seated and were promptly served. Coming from New York, we may be more tolerant to dealing with "attitude" than other people, so it may strike some as indifference or rudeness.
Be prepared for gorgeous topless women on the beach if you have kids or are offended by it.
Overall, the Shore Club was an excellent experience, and I can’t wait to return!