I stay often in So Beach & love all these deco hotels. Spent a lot $$$ for 4 nights at Shore Club & disappointed with tiny little room. Cement floors, one chair, shower w/ not even a shelf for shampoo. But bed was great & service excellent. The outdoor areas by the pools are fun & very SoBe. Nobu & Terraza restaurants expensive but worth it.
Next time would not spend so much for so little space that is so plain & basic, felt like a dorm cell.