The location of the hotel is unbeatable - right in the heart of South Beach. The property has very a very contemporary feel. However the rooms are of fairly variable sizes. South Tower has probably larger rooms and has better view of the ocean. The beach is just outside the property. The beach chairs come complementary with the room and umbrellas for a small addnl fee. The average age of the guests are between 25-35 and atmosphere definitely has a party feel to it with a live DJ pumping out house music by the pool. The bar leaves a little to be desired in terms of the collection of liquor. It also shuts down @ 2AM. If the pool was open at night, that would definitely add a different dimension to the atmosphere.