You're not going to find a more affordable, trendier, centrialized hotel. Visit the luxury site jetsetter for great deals. The King Room Deluxe was a great size for a girls weekend. I was here with my boyfriend a few summers ago as well so this hotel is great for couples and friends alike. Shore Club is known for their Sunday Pool Parties. Its less exclusive than the Pool party at SLS Hotel, but its great if you're staying at the hotel as your room key allows you entry and a lounge chair (lounge chairs go quick but you'll probably be dancing anyway). I wouldn't suggest this hotel in the summer for families unless your ok with passing by wasted young women in bathing suits and heels. Nonetheless, I did see famlies with young kids walking around the common areas. Nobu is their onsite restaurant and its definitely comparable to Nobu in NYC. Red bar is eh. It was better a few years ago. Lincoln road which is the main shopping area is about 3 blocks away. Lincoln road spans approximately a mile with outdoor shopping and restaurants. If you read bad reviews about the Shore Club on trip advisor, the authors are probably drab, boring, and weren't expecting such a 'scene'.
Oh- you receive two complementary lounge chairs on the beach when you stay here. If you have a 3rd person staying in the room like we did, they'll give you 3 chairs. Don't be cheap though-TIP and they'll take care of you.