The hotel's location right on the beach in the middle of it all and it's 2 beautiful pools are lovely. We had a minimal-style Philipe Stark oceanfront room with a balcony so the view was glorious and worth the extra cost. The scene is definitely late 20 to 30 somethings.(I'm older, my son is 20) I don't mind the music by the pool, but the smaller one close to the ocean is calmer. The best part of our trip was our experience with Melissa Eastman, the concierge. We called before we came to make a few hard to get restaurant reservations in advance. (New York foodies)She had great suggestions and was able to get us in everywhere. Not only is she super bright and attractive, she has a lovely, no attitude, can-I-help you way, and she knows everyone. Make sure you find her!