My wife and I spent two wonderful nights at the Shore Club after a couple of days in the Florida Keys. We were checked into a beautiful, modern ocean front King room but quickly discovered in an overpowering smell of cleaning agent in the room. Since my wife is pregnant, we felt that she (nor I) should be inhaling these fumes and would probably need to change rooms. I went down to the front desk and was immediately helped by Sophia who was amazing. She sprung into action and told us that she would have several ozone machines sent up to the room while we were out so that the odor and fumes would be filtered out. Lo and behold when we returned to the room about 2 hours later, the offending smell was gone and we were able to enjoy the room and experience to its fullest. The rest of our stay was equally fantastic and the service we received from everyone - from the front desk help to the housekeeping staff to the guys on the beach and at the pool - was outstanding. I would also like to single out Nathalie, the concierge, who was extremely professional and knowledgeable about the local sights and restaurants, and Emily Triffin, the Executive Assistant at the Shore Club, who made our visit a memorable one with her assistance.
The hotel is perfectly situated on the beach near Ocean Drive - close enough to the craziness but not so much so that you can hear the constant thump, thump of the cars and music - and also just a few blocks away from Lincoln Mall Road with great restaurants and shopping.
In short, I highly recommend a visit to the Shore Club with its modern conveniences and superior service.

I want to like this hotel. However, as much as I try, I have to tell you that the service is terrible, the hotel is unclean, and it attracts guests that other hotels do not (wink).

First review - summer 2012. We arrived on Urban Beach Weekend and the hotel was a mess. We were put in a terrible room and moved three times. The rooms were over-perfumed and dirty. The hotel finally took notice when we complained of all the pot-smoking that we evidenced in our hallway, which might be connected to the yelling in the hallways at night. When we asked if pot-smoking is legal in Florida, security got involved as they do not want guests to know what happens in their hotel rooms. As a result, they offered us two nights free to "come back and enjoy the hotel on a more typical time". Apparently, this is not their 'usual' level of service.

Review 2 - VIP Visit (ha). We were promised VIP treatment if we came back. We are seasoned travellers and this hotel, owned by Morgans Hotel Group, is often better priced than others on the SoBe strip so we were tempted to enjoy the two free nights over NYE. Unfortunately, we were burned by this decision and will not return after this stay. Why?

1. The service is unreliable. Room service is not good quality -- food was cold, linens smelt stale, and trays were not picked up. Beach service is not good quality. The sun beds are dirty. The rooms are dirty (not vacuumed, foundation on the sheets, smell bad). The beach staff try and hustle you for $20 for an umbrella and $150 if you want to be anywhere near the water.

2. The "cool" factor can be achieved without *staying* at the hotel. If you want to go to Nobu (which is surprisingly in this hotel), just make a reservation. We stayed at the hotel and were turned away from Nobu. Then, when we complained, we were seated in an adjacent area as if we were overflow. The pool area can be accessed by anyone who snuggles up to a bar staff. You get the picture.......you do not need to be a guest of the hotel. The music is now quite bad, there is rarely an actual dj, and there is sun on only 20-30 beds a day. The pool is poorly managed, the beds are extremely dirty (not sure what kind of stains they are). And, NYE was terrible. The music was too loud, and they were trying to charge hundreds for the night. Note, if there is a party on in the pool area (as there was for NYE -- which we were not told about when we booked -- your room will be too noisy to sleep until 2am).

3. Shore Club is not managed well. After we complained and told them our experiences (too numerous to mention), they sent us a bottle of champagne apologetically. However, it arrived at 11:35PM AT NIGHT. THEY KEPT KNOCKING AFTER WE HAD GONE TO BED AND IGNORED THE DO NOT DISTURB SIGN!!! And yet, they delivered it. Really, GM, do you not want us to sleep? Not the way to run a hotel.

The sad part is the GM Office promised that we would be VIP Guests. HA HA HA. The hotel today, Jan 2, is at 47% capacity. And this is the kind of service we get? Apparently you get an orchid in your room if you are VIP. This orchid arrived on the 4th day of our stay.

It's a terrible place. Don't stay here. It's dirty and the services is spotty at best.

I haven't stayed at the hotel, but I really love going to the outdoor bar area in the back. It has a vibe and ambiance that can only be described in one word... "SEXY".

It's cool, sexy, and really beautiful.

And believe it or not, the drink prices are comparable with any other nice place in South Beach.
The service is superb, and the drinks are delicious.

A cool, slick, chic hotel right on the beach. Very, very helpful staff. Ask for an ocean view room, the higher the better. A couple of good restaurants incl Nobu within the hotel. Pool area very cool and funky with great music, and again very friendly and helpful staff. Well worth the money, not overly expensive.