A recent trip to the Shore Club gave me one of the best suprises of a lifetime of travels. After booking a Jr. Suite and also a standard room for our group, we arrived to find our rooms were not ready. We hit the beach and recieved a call from Jennifer at the front desk telling us our rooms would be ready shortly but that she had another option for us as the hotel was oversold. If we were willing to combine our reservations we would be upgraded to a 2 room suite. We agreed, only to find out the Suite was the 6,000 sq ft rooftop Penthouse with unbeatable views! They didn't make a big deal out of it, as if we were so "lucky" to be staying there as so many places would do, but rather treated us like the guests we were and actually thanked US for helping them out. It was genuine service, which in my experience in South Beach is a rarity. From door to door, the Shore Club hit a home run for us and we felt like valued guests without all the fuss like some of the other places around town. Everyone was pleasant, nice, and very helpful and we'll be back, even if we aren't sleeping like kings next time!